Citations and attention are usually a function of quality and importance, but a clear and interesting title and abstract help tremendously.
In addition, authors should use social media to disseminate the article post-publication. Also, speak to the press office at your university to ask if they can send out a press release.
JMIR Publications also offers various knowledge dissemination add-ons which help to boost visibility and impact of a specific article.
In particular:
See also: