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StoryTap Video Program

JMIR Marketing Department
Updated

A fast, simple way to amplify your research!!

StoryTap is JMIR Publications' video collection program that empowers authors to promote their research through engaging short videos. The program leverages StoryTap technology to guide authors through the video creation process, making it simple and accessible.

Congratulations on publishing with JMIR Publications! Click below to record a short video to promote your research (try to describe your research in layman's terms). You 'll be guided through 3 short prompts - taking less than ten minutes to complete! Your video will be posted on the JMIR Publications YouTube channel and other social networks. Plus, you'll be able to share your video with your networks! Record now (test) button. This will create a test video that doesn't count towards your video limit.

Overview of the Process

  1. Author Invitation: Upon publication with JMIR Publications, authors receive an email invitation to record a video highlighting their research in layman's terms.
  2. Video Creation: Authors follow three simple prompts to introduce themselves and their area of expertise, explain their research in a way that's easy for anyone to understand, and tell why they chose to publish with JMIR Publications. It should only take about 10 minutes to complete.
  3. Marketing Team Review and Preparation: The marketing team reviews each video for quality and understandability. They may edit transcripts for clarity and add pre- and post-roll elements to enhance the video's presentation. A cover image is also created for each video to be used on YouTube and social media.
  4. Quality Assurance: If any issues with quality or understandability arise, the marketing team contacts the author with guidance on how to re-record the video.
  5. Distribution and Promotion:
  • Videos are posted on the JMIR Publications YouTube channel and in some cases other social networks.
  • Authors are notified when their videos are live and encouraged to share the video with their networks, using the provided JMIR hashtag for further amplification.
  • Videos are embedded on the corresponding article's 'Author Video' tab on JMIR.org.
  • Videos are also utilized in blog posts, newsletters, and social media posts to broaden their reach.

Additional Benefits

  • Webinar Partners: StoryTap has proven helpful in identifying potential partners for future webinars, expanding JMIR's collaborative opportunities.

Current Storylines

  • Accepted Authors: Inviting authors whose papers have been accepted for publication.
  • Published Authors: Targeting authors whose papers have been published.
  • Peer Reviewers (Testing Phase): Exploring the potential of engaging peer reviewers through StoryTap.

Questions and Further Information

For any inquiries or to learn more about the StoryTap program, please contact the marketing team at marketing@jmir.org.

 

 

 

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